For Armenian-born, Russian-raised makeup artist Goar Avetisyan, beauty is more than skin deep—it’s a powerful way to restore confidence and celebrate individuality.

Goar has made a name for herself by using makeup to uplift women around the world, particularly those with visible scars, skin conditions, or illnesses. Her viral videos don’t just showcase dramatic transformations—they tell deeply personal stories of strength, healing, and resilience.

One of her most moving moments was helping a woman in the middle of cancer treatment feel beautiful again. For Goar, these sessions are about much more than applying cosmetics—they’re about making people feel seen, valued, and empowered.

Instead of trying to cover up so-called imperfections, Goar highlights the beauty in what makes each person unique. Her message resonates with millions: confidence and self-love are the real foundations of beauty.

With compassion and creativity, Goar Avetisyan is changing the way we think about makeup—less about perfection, more about personal power.