Vanity license plates are one of those uniquely American ways drivers make a statement—whether to show off, get a laugh, or just stand out from the crowd. While most cars stick to the standard combo of letters and numbers, some folks get creative and turn their plates into rolling personal billboards.

You’ve probably seen a few that scream “look at me,” like CASH4ME, CEO4LIFE, or HOTMAMA. Sure, they might come off as a little flashy (or a lot), but they also give you a glimpse into the driver’s personality—or at least how they want to be seen.

Then there are the funny or self-aware plates that help break up the daily grind of traffic. Ever spot a beat-up minivan with TIREDAF or get stuck behind IH8TRAFK in rush hour? It’s these little slices of shared humor that make commuting just a bit more bearable.

Vanity plates can also be surprisingly practical. Small business owners often turn their cars into mobile ads—like DOGWALKR for a pet sitter or FIXURPC for a tech repair service. Others use them to celebrate milestones or meaningful moments, with plates like GRAD2024 or BEATCANC.

Whether they’re funny, braggy, sentimental, or just plain weird, these personalized plates add a bit of personality to our highways. So next time you’re idling at a red light, check out the license plate in front of you—you might just catch a smile.