Behind the glamour of fashion hides a harsh truth—models often risk their lives to meet toxic beauty standards.
In Russia, twin sisters Masha and Dasha Ledeneva nearly starved themselves to death after being told no model should weigh over 110 pounds. Surviving on just 300 calories a day, they dropped to 84 pounds before collapsing into dangerous health crises. Doctors warned they were inches from dying.
Their story is rare only because they survived. Many others don’t. And while body positivity is gaining ground, the fashion world still rewards size over health. Until that changes, beauty will keep carrying a deadly cost.