The future of some big-name cable channels is looking uncertain — and even the hosts of MSNBC’s Morning Joe aren’t immune to the shake-up.
On a recent broadcast, co-hosts Joe Scarborough and Mika Brzezinski weighed in on reports that Comcast is considering spinning off several of its NBCUniversal-owned cable networks, including MSNBC, CNBC, USA, E!, and Syfy.
According to The Wall Street Journal, the move is part of Comcast’s broader shift away from traditional cable, as more viewers cut the cord and move to streaming. These channels still pulled in about $7 billion in revenue in the 12 months leading up to September 30, but the industry’s long-term direction is clearly changing.
After Brzezinski read the report on air, Scarborough responded with his usual dry wit:
“I could be completely wrong: we could all be fired a year from now… or tomorrow.”
Brzezinski echoed, “Or tomorrow,” with a nervous laugh — a moment that seemed to reflect the real tension happening behind the scenes.
Even though the exchange was light, it was clear they were taking the news seriously. It’s another reminder of how quickly the media landscape is shifting — and how even veteran shows and familiar faces aren’t immune to the impact of big corporate moves.
So what does the future hold for Morning Joe and the rest of the NBCUniversal cable family? For now, it’s anyone’s guess — and even the people on the air are still waiting to find out.